It is now a well-known fact that today, over 70% of consumers will use the Internet to carry out research on a product they intend to purchase. While part of that research will include investigating product specifications, it will also include feedback in reviews and, probably most important of all, if the results of research ticks all the boxes, offering the best purchase price will usually seal the deal.

To give you an example, if you go on eBay and look for petrol generators, the prices can appear quite attractive and it is possible to pick up a petrol generator that would equate to approximately a quarter pallet load in size for around £200. However, when you look at the cost of shipping, you have to add another £80 to the cost of the item. Of course we understand that eBay’s fee structure is based on the sale price of a product and not the cost of shipping, so there is an incentive to lower the price of the product and increase the shipping cost.For the savvy online shopper, that purchase price will include the cost of delivery, though for the online retailer they have the option of selling a product with ‘free’ delivery, or marketing a product at a far more competitive price, but with the cost of delivery on top. Of course we all know there is no such thing as ‘free’ delivery, the cost is built into the purchase price and therefore whichever option a retailer chooses, their choice of delivery company becomes as critical as the choice of product supplier.

In being able to use ceramic logistics for larger sales items, are affordable freight solutions can enable you to strike a happy medium, and by that we are not suggesting this you go out and punch a smiling clairvoyant in the face! It is about being able to offer highly competitive and all-inclusive prices for products you are selling that will also help to add to your reputation for transparency in all your business dealings. If you happen to be an Amazon Marketplace trader, you then have the added advantage that when comparing price options for the same product, they list all prices with the inclusion of delivery costs.

It may be that you don’t consider your business large enough to merit using the services of a freight delivery company, but rest assured that here at Ceramic Logistics we have helped a number of businesses grow substantially, having originally started out delivering products that were far from a full pallet load. To find out more about our pricing structure and how competitive we really are, please make sure you contact us so we can clearly identify how we can help you and your business succeed.